Join us for the best language travel workshop!

At IALC, we cover the big issues in study travel

Thursday 23 March 14.15 - 18.00, Boston Park Plaza

Exclusive Insights into Digital Marketing and the Student Experience of Language Study Abroad.

All seminars are open to school, agency and exhibitor delegates, and take place at the Boston Park Plaza Hotel.


Programme

Time
Topic
Room
Presenter(s)
Audience

14.15 - 15.00

Digital Marketing - Attract, Convert, Close, and Analyze: The Digital Marketing Funnel for Language Schools & Agents

Georgian Room

All

14.15 - 15.00

Technology - Real-time Collaboration. How Leading Schools and Agencies are Leveraging Platform Technology. (And the unique benefit for IALC members) 


Statler Room

All

15.15 - 16.30

Digital Marketing in Study Travel: Expert Panel Discussion

Georgian Room

All

16.30 - 17.00

Coffee break

17.00 - 18.00

IALC 2017 Research on the Student Experience: Exclusive Preview

Georgian Room

All

 

Seminar content and presenter profiles


Technology - Real-time Collaboration. How Leading Schools and Agencies are Leveraging Platform Technology. (And the unique benefit for IALC members) 

The next chapter of school - agency relationships is here.  In the last 6 months, 1000s of agents and more than 300 schools have adopted platform technology to directly connect with their partners.  In an industry known for moving slowly, why does it seem to be moving faster than ever?

With platform technology, schools feel confident that counsellors on the ground have access to their latest products and services customized for their market. Schools can control their branding with media-rich profiles, share promotions in real-time, and streamline registrations directly from agents.  

Agents can search their partner schools, products and services in one place, access real-time pricing and promotions directly from schools, create quotes that “sell the dream” with photos and videos in minutes, and sync student applications directly with schools.

In this seminar, we’ll overview platform technology, the benefits for schools, agencies, and the unique advantages for IALC members.

Nicolas Miller, CEO, Edvisor

Nicolas Miller is CEO of Edvisor, a technology company founded in Vancouver, Canada, to improve the way schools and agents share information.  Edvisor’s first product, the Edvisor CRM, is the most widely used tool for agencies.  Their second product, the Edvisor Platform, launched in November 2016 to streamline school - agency collaboration by connecting them directly in real-time.


Digital Marketing - Attract, Convert, Close, and Analyze: The Digital Marketing Funnel for Language Schools & Agents

An overview of the digital marketing funnel, based on research into how students make language school decisions. Understand the available digital marketing channels and how content marketing is a key conversion activity for both schools and agents. Learn effective follow-up strategies and how to analyze your marketing efforts using Google Analytics.

Vitaly Radsky, Account Manager, Studyportals

Since graduating from Davidson College in 2011, Vitaly has worked in international education and college advising for both international and American students. He began in Azerbaijan where he helped international students pursue education abroad. He then worked with domestic American students as a college adviser for the National Advising Corp at a rural North Carolina High School before joining StudyPortals in their mission of making education choice transparent globally.


Digital Marketing in Study Travel: Expert Panel Discussion

Digital technology is revolutionizing the way language study abroad is marketed and booked. Our 2017 panel of four digital marketers with different areas of expertise in study travel will share their top tips for succeeding at digital marketing and answer your questions. 

Richard Bradford, Managing Director, Disquiet Dog 

Richard Bradford was 25 when he became co-director of an English school in France. He has held senior positions in schools and agencies ever since. At Cactus, he developed new approaches to digital marketing, web optimization and content proliferation. In two years at IH London he increased direct web-based bookings by 50% and in 2014, founded Disquiet Dog (www.disquietdog.com), a digital strategy and development consultancy purely serving the education industry. A team of twelve now support business leaders in all aspects of digital strategy, production and delivery.


Walter Denz, Owner, Liden & Denz Intercultural Institute of Languages

Walter Denz grew up in Zurich and graduated from the University of St. Gallen in International Relations in 1989. He moved to London for an MSc degree in Political Theory at the London School of Economics and Political Science, and settled in early 1992 in post-communist Russia. Together with a partner, he set up the Liden & Denz Language Centre, one of the first private institutions for the teaching of Russian as a foreign language. Walter is a former board member and chair of IALC, is currently vice-chair of Eaquals and chairs the board of the Deutsche Schule St.Petersburg. Walter lives with his family in St.Petersburg. 


Matthew Knott, News Editor, StudyTravel Magazine (Moderator)

Since 2011, Matthew has worked full-time in the editorial department of StudyTravel Magazine, the specialist b2b publication for agents and student recruitment companies, read by 29,400 agents in 127 countries. As News Editor, he is responsible for the online daily news at www.studytravel.network and the news pages of the monthly print magazine, as well as other features, interviews and statistical analysis.

Prior to working at STM, Matthew worked as a freelance writer for various publications. He is a also a CELTA-qualified English language teacher and has worked at summer centre in the UK and spent six years in Japan working at a language school and a prestigious university.



 

Exclusive Preview: 2017 IALC Research into the Student Experience

Join us for the unveiling of the 2017 IALC Research into the student experience! In the first part of 2017 we surveyed the current and past students of IALC language centres. We asked them about their expectations and their experience of language study abroad. Learn how today’s international language students feel about their study trip, what they don’t like and what they want more of...

Jan Capper, Executive Director, IALC

After a degree in Modern Languages, Jan worked in operations and marketing for British, American and Malaysian tour operators, before discovering educational travel in 1989. She was marketing director of Pitman Central College in London from 1990 to 1994, then moved to Berlin to work in a similar role for GLS. In 1996, she took up her current role at IALC.  She has also worked freelance as a translator, copywriter, journalist and marketing consultant. She holds the CIM Diploma, and from 2012-15 was Co-convenor of the Global Alliance of Education and Language Associations (GAELA).


Patrik Pavlacic, Head of Research, StudentMarketing

Patrik Pavlacic is the Head of Research at StudentMarketing, global specialists in market research and strategic business development for the international education sector and a UNWTO Affiliate Member. Patrik's primary focus and expertise lies in global-scale data collection, trend analysis and interpretation, and data-driven market expansion strategies. He has produced or contributed to over 50 research projects for governments, associations, investors and individual educational institutions. Since 2011, he has led the company's team of in-house and in-field researchers. Patrik regularly presents at conferences and has been interviewed by many publications. He is a member of ESOMAR World Research.


 Workshop Sponsors